Apple’s CEO Tim Cook Sends Open Letter To Customers Regarding Maps

The release of Apple’s Maps application in iOS 6 has caused much consternation for customers and backlash that has been loud enough to reach mainstream media. Fixing Maps is not something that’s going to happen overnight. Apple’s Tim Cook issued this letter this morning to customers regarding Maps, where he suggests using third-party alternatives while they improve Maps.

maps turn by turn Apples CEO Tim Cook Sends Open Letter To Customers Regarding Maps

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

While we await the return of a Google Maps app to iOS, here’s a quick tutorial on how you can add Google Maps to your iPhone in iOS 6.

Written By

Christopher Meinck is the Founder and Editorial Director at everythingiCafe. You can also find him co-hosting on everytingiCafe :the show. His obsession over smartphones started with a Handspring Treo 180. While the phones have changed, the obsession continues. You can find him on Google+ and Twitter.

Comments

  1. It will take time to get the mapping service perfect. I still have 5.1.1 on one of my 4S with 6.0 on my ipod and iPad, Google maps itself is not perfect. Anything apple does is always looked at with a fine tooth comb, while it comes with the territory sometimes it’s way too exaggerated.

  2. since waze was released i haven’t touched google or iOS maps.

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