A new report this morning from Strategy Analytics provides data on mobile phone shipments during Q4 2012, with Apple leading the way in the US with a 34 percent market share. Apple’s position atop the heap was their first ever.
They managed to secure the position by shipping 17.7 million phones, a sizable increase from the 12.8 units ship for the same quarter in 2011. Demand for mobile phones drew 4 percent. Apple entered Q4 with a strong portfolio that included the iPhone 5 and reduced pricing for the iPhone 4S and iPhone 4. All models have seen supply constraints during the quarter. Samsung, who also entered with their strongest product lineup to date in the Note II and Galaxy S III, shipped 16.8 million phones.
Samsung’s market share grew by 5 points, leaving them with a 32 percent market share, dropping out of the pole position. Both companies are expected to introduce new products this year. Apple might enter the critical low-end market with a lower cost iPhone and Samsung is expected to announce the Samsung Galaxy S 4.
Source: Strategy Analytics
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