A lot of us have been there. You see an app in the app store that looks great, maybe you even pay for it (hopefully not). When the app finishes downloading, however, it’s completely different than as advertised in the App Store images. If you’re curious how this happens, put simply, the developer swaps the images you see out for the images the App Store approvers saw during approval following its launch in the App Store. That is exactly what’s being addressed with these new rules.
The new policy will restrict App Developers from simply changing their apps images after their app is already in the App Store. This is good news for any of us who have been, or may have been scammed in the future. But, like almost everything else, there is a downside to the policy. Honest, good app developers will now need to resubmit their app in whole to Apple for approval just to swap out images. Why not just enforce a permanent ban for life when such a scam is found out? This may be a better way to deter such practices while protecting the good guys.