Apple is bucking years worth of trends, and will livestream the iTunes media event happening tomorrow. Slated to being at 1PM Eastern/10AM Pacific, the entire thing will unfold at www.apple.com. We’ll be watching the event as it unfolds, and putting all the interesting new stories on the front page.
Oddly, you need either a Mac running Safari, or an iOS device to watch the stream:
Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.
However, I bet that given the insane amount of traffic this will generate, that we’ll see the streaming software collapse under the weight. I’m hoping Apple is prepped for the bandwidth requirements, because if this is anything like previous events, it’ll make servers weep.
Here’s hoping this is the beginning of a trend.
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I’m curious to. That would be a huge one. Hope they won’t fail.