According to a new report this afternoon from the Wall Street Journal, Apple is in the process of testing bigger iPhone displays that range from 4.8-inches up to 6 inches. This news comes just days before the company is expected to announce two new iPhones, the iPhone 5S and iPhone 5C, both expected to have the same 4-inch display as the current generation.
The report claims Apple is ‘evaluating a plan to offer iPhones with screens ranging from 4.8 inches to as high as six inches.’ This could be a sign that Apple is feeling the heat from competitors, who seemed to have settled in around the 4.7-inch to 5.0-inch screen size for their flagship models. The HTC One and Moto X feature 4.7-inch displays, with Samsung’s Galaxy S4 boasting a 5-inch display. In the past when asked about a larger screen iPhone, Tim Cook hasn’t shut the door, but suggested the current crop of smartphones suffer from poor battery life and lower quality screens.
Apple wasn’t keen on creating a smaller sized iPad at first, but in doing so, the iPad mini has become a favorite amongst customers. The company has also been resistant to manufacturing a lower-end device. That too will change on Tuesday when the iPhone 5C is expected to be introduced. Could a big iPhone be next?
A single device strategy has worked in the past, but perhaps the company is shifting its thinking. If they do opt for a larger iPhone, they don’t have to do away with the current generation, as a good number of folks appreciate one-handed operation.
Among those being tested, Apple has reportedly shown tremendous interest in a 4.8-inch model. Earlier today, we questioned whether Apple won’t or can’t make a bigger iPhone. From this report, it sounds like they can and will. We’ll just have to wait until next year for it.