A report this morning from Reuters cites three sources who confirmed that Apple CEO Tim Cook has met with Beats co-founder Jimmy Iovine regarding a potential partnership on Beats upcoming streaming service titled ‘Project Daisy’. Earlier this year, Beats announced the project, with little known about the actual details of the venture.
Reports have both Tim Cook and Internet Software and Services VP Eddy Cue meeting with Iovine regarding the upcoming music subscription service. Discussions were said to be more informational, with Apple often rumored to be looking at creating a streaming music service. Apple purchased Lala, a music streaming company, back in 2009 only to discontinue the service less than six months later.
This isn’t the first meeting between Iovine and Apple brass. The idea of a subscription services had been pitched by Iovine to Steve Jobs in 2003, but fizzled due to Jobs alleged reluctance to pay the fees being demanded by record companies.
It’s still unclear as to how Project Daisy will differentiate itself from Spotify, Pandora, Slacker and others.