Apple Stores Kick Off iPhone Upgrade Event

As reported earlier this week, Apple is indeed kicking off an iPhone upgrade event at their stores. Aimed at getting current owners to upgrade to an iPhone 5s or iPhone 5c, they are looking to target customers who are eligibile for an upgrade. The relatively new trade-in program is also being used to lure consumers who are looking for the convenience and savings associated with walking in with an old iPhone and leaving with a new one. Apple has not been known to offer the highest dollar amount for used iPhones, instead offering convenience of one-stop shopping. However, 9to5Mac sources indicate that staff at Apple’s retail stores have been instructed to increase trade-in values to iPhone 4 and iPhone 4s users who are interested in upgrading.

iPhone event

If you wander past an Apple Store this weekend, you’ll notice the signage:

It’s a beautiful time for an upgrade. You may be eligible for upgrade pricing on a new iPhone. And if you bring in your old iPhone to be recycled, you could get credit toward a new one. Ask us for details.

Apple is reportedly using an email campaign to contact out-of-contract customers. The event comes in advance of Apple’s iPhone 6, which could see a big bump in display size. The iPhone 6 will reportedly come in two versions, providing customers with a choice between either a 4.7-inch or 5.5-inch display.

Apple isn’t the only retailer offering aggressive upgrade programs this weekend. Best Buy is also running a promotion on the iPhone 5s.

Get up to a $200 gift card when you trade in select iPhone models and purchase and activate an iPhone 5s or iPhone 5c at a Best Buy store near you. iPhone 5s 16GB just $1 after trade-in and 2-year agreement.

Is this enough to get you to upgrade or are you waiting for the iPhone 5s?