Apple has announced that during the first weekend of sales, they have sold a record-breaking nine million of the iPhone 5s and iPhone 5c combined. This news comes shortly after the September 20th launch date that was wrought with supply shortages of the iPhone 5s, most notably the gold and silver models. What’s more impressive is that Apple managed to break sales records without having their flagship available for pre-order, meaning that all iPhone 5s sales happened in the span of three days. Customers flocked to Apple Stores nationwide on Friday, with most waiting for the iPhone 5s. Apple has not provided a breakdown of the nine million.
The sales numbers do account for international sales that include Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK.
“This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales,” said Tim Cook, Apple’s CEO. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
So yet again we find ourselves a few days after an ‘S’ class upgrade year, with Apple shattering sales records. With most customers coming out on Friday to picking the flagship, it had all the appearances of being in shorter supply than in previous years. If that’s the case, the numbers might have been significantly buoyed by sales of the low-cost iPhone 5c and sales internationally.
Did you go to an Apple Store or carrier on Friday? How did it compare to previous launch years?