The Financial Times is reporting that Apple is shifting to charging $1 for TV shows, half of its current $2 per episode rate. Apparently, Cupertino plans to trial this lower price point in April, when the iPad debuts. This is for standard definition shows, and there’s no word if the usually $3 HD episodes will likewise get a discount.
“If you move five times the volume [of sales] at half the price, it’s a good idea,” one digital media strategist at a big US media conglomerate said. “The argument for holding the line gets bad quickly.”
As recently as December, we’ve been hearing rumors that Apple is looking to move to a subscription model for iTunes TV shows, a shift that hasn’t eventuated.
In vaguely related news, Apple TV has been updated to 3.0.2, though no new features have been listed, or reason for the update given.