When rumors of Apple doing a smaller iPad surfaced earlier this year, naysayers pointed to Steve Jobs comments in 2010 saying that they would have to ship sandpaper with it, so that you can file your fingers down in order to use it. Court testimony and documents revealed in the Apple vs Samsung patent trial reveal that Eddy Cue sent an email to fellow members of Apple’s executive team suggesting the company should make a 7-inch iPad.
“I believe there will be a 7-inch market and we should do one.”
Cue added that he “expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time.”
In the email Cue references a GigaOM article where the author makes his case for switching from a 9.7-inch iPad to a 7-inch tablet.
If the rumored iPad mini is 7.85-inches, that might be the sweet spot – a smaller device, but the slightly larger real estate that avoids usability concerns.