The design philosophy that drives the new UI in iOS 7 is radically different from previous versions of iOS and even some of the newer Apple apps like Passbook. Gone are the bubbly app icons, replaced with new flatter icons. It’s a seismic shift. According to Matthew Panzarino at The Next Web, Jony Ive looked to designers within Apple’s marketing and communications departments, to cultivate the color palette of the new app icons. Instead of interactive designers who had in the past worked on iOS iconography, Ive tasked Apple’s best print and web teams to conceptualize the new look.

iOS 7 homescreen

These teams worked internally with interactive designers, those familiar with iOS, who worked to implement the design using the directive. What’s odd is that while teams were provided the foundation of the design, sources say there was not a high level of communication within teams working on the various projects. If you were on a team working on Music, you might not be collaborating with GameCenter teams.

Clearly Ive, Apple’s Senior VP of Design, wanted a completely fresh take on icons, design elements and usability. Panzarino theorizes that in order to break the status quo of iOS, it required new teams, with fresh new ideas. The result is a polarizing change from iOS 6, one that has garners its fair share of criticism, some with incredibly good humor. Ives pastel gradients are the new Forstall’s green felt.

Now that Cook and company have left the WWDC stage, leaving the iOS 7 announcement in their wake, this will likely become an all hands on deck scenario. In previous beta releases, internal teams were tasked with fixing bugs and testing new features or functionality. If design and visual elements are still subject to change, that puts an incredible challenge ahead for Apple. If they were to release iOS 7 in September, which would mark the one year anniversary of the iPhone 5 and likely target for a new iPhone, that would give them three months to ship. Let’s hope those teams weren’t planning on any summer vacations.

Source: The Next Web