Apple Also Trademarked iGuide, Another Tablet Name?

MacRumors is on fire, with digging up all these old Apple trademarks. They just found another one, from the same period as iSlate. This trademark was again set up via a dummy corporation, and signed off by Regina Porter. This time they grabbed “iGuide”, with a description that seems to suggest tablet like functionality. The trademark classification says

Downloadable electronic publications in the nature of books, magazines, newsletters, journals, and blogs in the fields of entertainment, sports, science, history, culture, celebrities, news, current events, politics, technology, and education;

All of which sound very tablety, no?

TechCrunch dug a bit deeper, as they did with iSlate, and they think the latter is a more likely name, for the following reasons

  • Apple doesn’t seem to own, directly nor indirectly, any ‘iguide’ domain names
  • The ‘ISLATE’ and ‘MAGIC SLATE’ US trademarks were not filed for separately as a service trademark, unlike ‘IGUIDE’
  • The ‘ISLATE’ US trademark was filed earlier than ‘IGUIDE’, by a different shell corporation (and the same as ‘MAGIC SLATE’)
  • NYTimes editor Bill Keller’s mention of an ‘Apple slate’ device in a past speech
  • According to Trademarkia, the ‘ISLATE’ trademark application was extended a second time last September, to show use in commerce
  • The slightly different description for ‘goods and services’ for both Slate Computing and iGuide Media

I could see the iGuide being an associated service with the iSlate, rather than the device itself, as calling it a “guide” doesn’t really seem to make a lot of sense.