You can add Matcha.tv to Apple’s portfolio of technology companies they have acquired. This latest acquisition seems to point to Apple’s interest in your living room, or more importantly your TV. Matcha.tv is described as a second-screen TV app that had been available for iOS. The service was shut down back in May, with a promise from its CEO that the company would be moving in a new direction. That new direction appears to be under the far-reaching umbrella of Apple.
So what’s Matcha.tv and why does it matter? The app/service allowed a user to see an overview of available programming. This included cable TV providers, Netflix, HULU, Amazon Prime and others. The app allowed you to create a queue with programming from all these various TV and streaming services. It offered support for social networks, so like GetGlue you could share what you are watching along with what you like.
The universal search of programming is nothing new, with TiVo and ROKU have similar features. The acquisition does show that Apple is still very interested in playing a key role in your living room. This could take shape in the form of an Apple television or simply the continued improvement of Apple’s $99 Apple TV.
As for the report, Apple provided the following comment:
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.
This type of technology seems ideal for the existing Apple TV. Apple has been continuing to add channels (apps), but there is no universal method of searching. An Apple TV remote for iOS could solve this problem, bringing the capabilities of Matcha.tv to provide a more complete solution where users could search Netflix, HULU and others. The interesting part of Matcha.tv is the integration of cable TV. There are iOS apps that offer live TV programming, so it’s not out of the realm of possibility that they are considering adding cable TV options.