You know what tedious rumor we haven’t heard about in a while? The Apple HDTV/iTV/Apple Television set, or whatever you want to call it. Despite frequent claims from analyst, we have yet to see any evidence that this device even exists — and frankly, that hasn’t changed.
Nonetheless Topeka Capital Markets analyst Brian White found a report on from Chinese-language 21cbh.com that things were gearing up, and passed the information on to investors. The rumor is that the Sharp LCD components are headed to Foxconn in Q3, rather than Q4 as previously thought.
In the note, White said:
This morning, the Chinese character version of 21cbh.com indicated in an article that Hon Hai Precision expects to start receiving LCD TV panel orders from Sharp in 3Q12 instead of 4Q12 as was originally planned. Recall, Hon Hai invested in Sharp earlier this year to secure LCD panels that we believe will largely support a new Apple TV.
This information allegedly comes from 21cbh.com talking to a Sharp executive, and that the new Apple TV will be available for the holidays.
Yet, given that there is a total absence of anything even vaguely resembling real evidence here, I’m keeping my sceptic’s hat firmly in place.