One of the big announcements that Apple made yesterday was ABC and Fox show rentals for just 99-cents, as part and parcel of the new Apple TV. Amazong quickly jumped on this, beating Apple at their own game, by offering shows by the same companies to buy for 99-cents an episode. No waiting four weeks, available right now. And you get to keep them.
Given how low of a price this is, some are even theorizing that Amazon is losing money on these sales, as they’re priced lower than DVD purchases.
[via Engadget]

Gotta love competition. This is why competition is great. Can only help consumer
I think a 99 cents is to much when you consider the price of HD expanded cable with HBo and Showtime and DVR and cable broadband is around $4. Per day for unlimited content.
For Apple tv you need cable Internet (unlimited) $50+ a month so $1.09 cents per show is an outrage! Why not just charge say $9.99 for unlimited viewing, then they would have something people could afford
In today’s economy! My 2 cents!
Seems Amazon did the same thing with Arcade Fire’s new CD release Suburbs. Amazon is offering it at $7.99 where as the iTunes is $9.99.
Competition? Cashflow? Either way, check out the Arcade Fire release; awesome!