Amazon Undercuts Apple With 99-Cent Show Purchases

09 01 10ama99 Amazon Undercuts Apple With 99 Cent Show Purchases

One of the big announcements that Apple made yesterday was ABC and Fox show rentals for just 99-cents, as part and parcel of the new Apple TV. Amazong quickly jumped on this, beating Apple at their own game, by offering shows by the same companies to buy for 99-cents an episode. No waiting four weeks, available right now. And you get to keep them.

Given how low of a price this is, some are even theorizing that Amazon is losing money on these sales, as they’re priced lower than DVD purchases.

[via Engadget]

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Comments

  1. David says:

    Gotta love competition. This is why competition is great. Can only help consumer

  2. Jstall says:

    I think a 99 cents is to much when you consider the price of HD expanded cable with HBo and Showtime and DVR and cable broadband is around $4. Per day for unlimited content.

    For Apple tv you need cable Internet (unlimited) $50+ a month so $1.09 cents per show is an outrage! Why not just charge say $9.99 for unlimited viewing, then they would have something people could afford
    In today’s economy! My 2 cents!

  3. Geo says:

    Seems Amazon did the same thing with Arcade Fire’s new CD release Suburbs. Amazon is offering it at $7.99 where as the iTunes is $9.99.

    Competition? Cashflow? Either way, check out the Arcade Fire release; awesome!

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